PEMANFAATAN MEDIA DIGITAL DI ERA PANDEMI COVID 19 DI KELURAHAN CAKUNG TIMUR KECAMATAN CAKUNG JAKARTA TIMUR

Abstract

The COVID-19 pandemic enforces us to take advantage of digital facilities in various activities. Unfortunately, some people are not digitally literate, especially the Community of Women of the Taklim Council in Cakung, East Jakarta. Although they have a smartphone, it's still used very limitedly. In this community service, the participants are trained to use social media and marketing communication strategically. The method used mediation, training, and socialization to the female participants from the Majlis Taklim in East Cakung District, Cakung District, East Jakarta. The participants are expected to develop the use of social media through the utilization of online media. Therefore, the marketing of business goods does not rely on conventional methods. The target to be achieved by this community service is to open insights up about marketing and proper business communication on social media for the development of businesses. They also understand that social media has a lot of functions that can increase economic income. The results achieved from this service are that the community realizes that social media has an important role that can be used as a medium for entrepreneurship or in building a business.