PELATIHAN PENGGUNAAN MARKETPLACE ONLINE KEPADA PEMUDA PEMUDI DI KELURAHAN KOTABUMI SEBAGAI STRATEGI MENINGKATKAN PENJUALAN DI MASA PANDEMI

Abstract

Almost every aspect of life is significantly affected by the COVID-19 pandemic. It also suffers detriment for culinary business entrepreneurs especially UMKM in the Kotabumi, Kabupaten Tangerang. Young people who operate nasi campur as a culinary business in this area have a loss of 85% due to limited sales area. To minimize direct contact and avoid crowds, the sellers should use digital technology to reach their consumers. The sellers who are engaged in the nasi campur can promote their business and expand their market throughout Indonesia. This service is designed to provide learning and skills to young people to use local media as an effective marketing and promotion tool, successfully surviving the epidemic that hit almost the entire nation's economy. The method used in this community service is a presentation and special practice about the marketplace. It is hoped that this community service can help these mixed rice culinary business people to implement online business in Indonesia to expand market share without spending extra money related to promotion costs.