Pengaruh Akun Instagram @Beritacilegon Terhadap Kebutuhan Informasi Pengikut (Followers)

Abstract

This study aimed to see whether there is an influence on the use of the @beritacilegon Instagram account by meeting the information needs of followers. The research uses a positivist paradigm, quantitative approach with uses and gratification theory. The sample which is used is the Simple Random Sampling technique consists of 100 respondents. The data was obtained by questionnaires using an ordinal scale. The result of this study shows that there was a positive influence of using the @beritacilegon on the fulfillment of the information needs of the followers. It based on the calculation of the RSquare value which scored 0.821 that explained is 67% of the Instagram @beritacilegon account affects the fulfillment of information needs, the other 33% is influenced by variables that are not included in the focus of this study. The results show that the influence of the use of the @beritacilegon Instagram account on meeting the information needs of followers is very good. Because respondents agree that the existence of Instagram @ Beritacilegon can affect the increase in meeting information needs and make the @ Beritacilegon account a social media user to find the information.